Looking back at 2020, which has ended, China's economy has gone through an extraordinary journey. The sudden new crown pneumonia epidemic has had a serious impact on China's economy, and GDP in the first quarter fell by 6.8% year-on-year. However, since the second quarter, the Chinese economy has withstood the stress test and became the first major economy to resume growth since the outbreak.
However, under the influence of the intertwining of the epidemic in the century and the changes in a century, although all industries are difficult, they are still in danger, and new consumption, new economies, and new business models are emerging one after another. Take the integration of cold, warm, wind, water, pipe, and smart systems to provide users with a more comfortable, smarter, and more environmentally friendly comfortable home as an example. After a series of market integrations such as growth, reshuffle, and regulation , Will also actively release new consumption potential in 2021 and embrace new consumption scenarios with integrated innovation.
Leading by health, the demand for comfortable home upgrades is obvious
The "Economic Blue Book: Analysis and Forecast of China's Economic Situation in 2021" shows that the total retail sales of consumer goods in 2021 is expected to achieve a growth of 4% to 5%, and the role of consumption in driving economic growth will be further strengthened. In the post-epidemic era, Chinese consumers are re-examining life and health. Reasonable diet, physical exercise, adequate rest... The national health consciousness is fully awakened. While the epidemic has brought people to reflect, it has also reshaped people's lifestyle and consumption concepts. The home environment is closely related to health, and it is naturally particularly concerned. Paying for health has become the main theme of future consumption.
As an important standard for healthy housing, it has caught up with the market trend of "consumption stimulation of domestic demand", which will undoubtedly further stimulate the development momentum of the comfortable home industry. Different from a single home appliance, comfortable home was born in the 1980s and 1990s in Europe and America. Around 2000, domestic people of insight integrated central air-conditioning, heating, fresh air, water purification, hot water, intelligent control and other household parts into a masterpiece. The development of domestic comfortable home furnishings. With the enhancement of domestic consumption power, consumption quality, healthy consumption, and smart consumption concepts, the development of this industry has objectively spawned. According to incomplete statistics, there are more than 20,000 integrators in this industry, with a market capacity of 500 Billion or so.
Comfortable home is a collection, it is a mental model based on consumers' quality experience and humanistic feelings. The most typical products in the composition of comfortable homes include household central air-conditioning systems such as multi-line, single unit, and modular units; heating systems including wall-hung boilers and air source heat pumps; ceiling-mounted and floor-standing fresh air systems; central Water systems such as water purification and central soft water; smart systems such as smart security, smart lights, smart curtains, etc.; also include central dust removal products, etc. The field of comfortable home furnishings is also expanding to a wider range of products.
For users, under the guidance of consumption upgrades and health concepts, singular and fragmented home appliances can no longer meet consumer demand. When purchasing comfortable home furnishing products, although there is still a situation of purchasing a single product for system integration, this seems to save money, but there are actually many disadvantages. The patchwork systems cannot form an efficient linkage. Whether in terms of overall comfort or energy consumption, the problem of comfortable home systems has not been truly solved. Especially in the intelligent era of the Internet of Everything, with the development of 5G, IoT and worker intelligence, comfortable home products that were originally islands are moving towards interconnection and interaction, which can realize different modes of autonomous linkage and operation in real time according to user needs. , And realize scene-based intelligent adaptive control, the trend and significance of systematic dust collection are becoming more and more important.
Deeply cultivate the scene, comfortable home is moving towards system integration
In the early morning, with your password, the curtains are gradually opened, and the sunlight fills the bedroom in an instant; you only need to say a word in the bed, and the air conditioner has been adjusted to the most comfortable temperature, sending out the most healthy fresh air, the water heater in the bathroom It has been filled with hot water, and the faucet in the kitchen can gush out the most suitable temperature at any time. In the intelligent age of the Internet of Everything, these scenes that once appeared in science fiction movies have gradually become reality. Under the guidance of Internet thinking, comfortable home furnishing companies have opened up the platform and turned the pieces into a whole, making "integrated products" a trend in the development of the industry, and "systematic" experiences satisfy consumers' pursuit of high-quality life.
Regarding the composition of the comfort system, the industry has basically reached a consensus. Whether it is home decoration or hotels, shopping malls, schools and other public places, the most commonly used comfort systems include central fresh air system, air conditioning system, dust collection system, heating system, and water purification system. System, hot water system, piping system and smart home system. With the blessing of integration, the comfort system will also activate richer consumption scenarios, drive the home consumption market, and user needs in more scenarios.
(1) Central fresh air system
The central fresh air system is currently one of the indispensable functional systems for overall decoration. With it, the whole house can be ventilated and filtered without opening the window. At the moment when the haze is full of disasters, a fresh and clean air is needed to create a healthy living environment, which is inseparable from the fresh air system. The WTO defines 15 standards for healthy houses, including good ventilation equipment, suspended dust concentration lower than 0.15mg/m³, carbon dioxide lower than 1000PPM, etc. These standards can be achieved with a central fresh air system. In February of this year, the Epidemic Prevention and Control Team of the State Council issued a notice on the operation and management guidelines for air-conditioning and ventilation systems in public places during the epidemic, requiring fresh air in public places to be taken from outdoors, and to ensure the normal operation of the exhaust system. It is foreseeable that in the post-epidemic era, public places such as subways, shopping malls and office buildings will increase the application of fresh air systems.
(2) Central air conditioning system
Central air-conditioning system is also one of the development directions of high-end properties. Not only is it the first choice for users of large houses and villas, banks, schools and office buildings are also inseparable from central air conditioning systems. As a rigid demand product for comfortable cooling in summer and comfortable heating in winter, the central air-conditioning system will stabilize the indoor temperature at about 23 degrees. Compared with traditional wall hanging machines and cabinet machines, the temperature difference is small and the comfort is higher. Each indoor unit of the central air conditioner has a supply/return air outlet, the air circulation is more reasonable, the indoor temperature is more uniform, and it can maintain a constant temperature of 1 ℃, and the human body feels more comfortable. Therefore, the central air-conditioning system has always been regarded as a must for a comfortable life.
(3) Central dust collection system
The central vacuum system has high suction power, which is especially suitable for cleaning large spaces. In European and American countries, its utilization rate in villas is 90%. Although the current penetration rate is not high, the attention is increasing. The dust removal host of the central dust collection system is placed outdoors, and there is only a dust collection socket the size of an ordinary power socket, which is connected by a dust collection pipe embedded in the wall. It can efficiently suck away indoor dust, mites and harmful gases. Its processing capacity is 5 times that of ordinary dust collectors. It directly discharges the exhaust gas outdoors, completely eliminating secondary pollution. At present, the central dust removal system is gradually being listed as the new standard for healthy houses.
(4) Heating system
The heating system has various forms. In addition to the mentioned central air conditioner, there are also products such as floor heating, wall-hung boilers, and air source heat pumps. Their main function is to increase the indoor temperature and control the temperature regularly. The advantage of floor heating is that it does not take up space, heat from the soles of the feet, and has a high degree of comfort, and there is no worry about children crawling on the ground. The wall-hung boiler with radiator is easy to install, the installation time is short, the temperature rises quickly, and you can enjoy a comfortable heating life on the day of installation. The air source heat pump has the advantages of environmental protection and energy saving, but because the air energy is dispersed energy, the heating speed is slow and the thermal efficiency is not high. In addition, air source heat pumps are prone to frosting. Due to regional restrictions, air source heat pumps are more suitable for use in central and southern regions.
(5) Whole house water purification system, central hot water system
But whole house water purification is currently mostly used in villas and large units. As a representative of healthy home appliances, the water purification system has been widely recognized by users. The central water purification system includes three parts: water purification, soft water, and pure water. Purified water uses activated carbon to further remove various organic substances, so that the effluent can be directly consumed. Soft water uses natural resin to replace calcium and magnesium ions in the water to reduce the hardness of the water. The pure water adopts reverse osmosis method, so that the effluent becomes pure water without any impurities and minerals. The use of a central water purification system saves the trouble of bottled water, and there is no secondary pollution of bottled water.
(6) Smart home system
Smart home systems can be configured in almost every corner of the home, such as fingerprint locks at the door, video intercoms, night vision waterproof cameras, porch and bathroom sensor lights, kitchen and study background music panels, automatic curtains, indoor and outdoor Security, etc. These subsystems realize intelligent control and management through the network, and ultimately make your home life safer, more comfortable and efficient. However, most smart products are still in the stage of silos and cannot yet form deep interconnection interactions, but basic smart functions are already changing the lifestyle of users.
Start a new journey in 2021, seize market opportunities in time
Coming into 2021, comfortable home furnishing companies are cultivating various consumption scenarios with integration, and through the major systems of cold and warm feng shui, piping systems, and intelligent control, to build "constant oxygen, constant humidity, constant cleanliness, constant static, constant On this basis, the effect of "heat" realizes a comfortable and healthy ideal environment. For those who pursue high-quality life, committing to high-standard indoor air, domestic water, home intelligence, etc. are choosing a more comfortable and comfortable life experience.
For all manufacturers, it is very important to grasp new market opportunities in time. In addition to participating in various forums, online inquiries about information, and private communication with industry insiders, another important channel is the industry's core exhibition.
It is understood that the 2021 World Environment Conference [Ecological Comfort Exhibition] is already in preparation. This grand exhibition, scheduled to be held on June 2-4, not only plans a full-category exhibition area such as cooling and heating, piping systems, and intelligent control. , Focusing on new solutions such as air conditioning system, hot water system, heating system, fresh air system, dust collection and dust removal system, water purification system, soft water system, pipeline system, etc.; at the same time, intelligence is placed in an important position, including intelligent control system , Smart kitchen and bathroom, IOT smart IoT, smart monitoring of safe and healthy environment, etc.
One of the highlights of the exhibition is to further expand the scene application, extend to hospitals, schools, hotels, restaurants, office buildings, villas and other commercial buildings, present the upstream and downstream industrial chain, and expand the market space for exhibits. In addition, the audience covers professional users such as system integrators, agents, HVAC engineering companies, real estate developers, hotel management companies, private house design masters, and industry KOLs. For enterprises, the presence of these large numbers of potential customers and professional audiences is expected to bring many business opportunities that are worthy of attention. The 2021 exhibition is an unmissable high-end business platform for the ecological comfort system market.
In general, no matter how far the comfort industry develops in the future, system integration will be a term that cannot be bypassed. Because consumers value the intelligence and convenience brought about by integration, but also the energy saving, environmental protection and sustainable health brought about by integration. It is foreseeable that with the gradual popularization of the comfort system, the entry-level single-category model will gradually withdraw from the comfort market, and the eco-comfort system model of "full category, full intelligence, and integrated services" will gradually occupy the market. The 2021 World Conference [Ecological Comfort] Exhibition] Will work with you to witness the new transformation of the industry.
Introduction to Shanghai Hexiang Exhibition Co., Ltd.
Shanghai Hexiang Exhibition Co., Ltd. (abbreviated as: Hexiang) is the original Shanghai Hexiang Exhibition Co., Ltd. Established in 2007, and Shanghai Hejia Exhibition Co., Ltd. are both members of the CHC Group. As an organizer with more than ten years of experience in planning and organizing professional brand exhibitions at home and abroad, Hexiang has always adhered to the spirit of craftsmanship, focusing on the B2B2C field, and is committed to creating an excellent international environmental protection business platform. At present, Hexiang organizes or participates in the organization of more than 20 domestic and overseas exhibitions each year. Its core business scope includes industry-related exhibitions based on the comprehensive management of environmental protection, fluid machinery, intelligent IoT, chemical production, building environment and comfortable home furnishings based on the Chinese market Conferences, overseas cooperative exhibition projects and B2B e-commerce.
2021 World Environment Conference [Ecological Comfort Exhibition]
Time: June 2-4, 2021
Location: Shanghai|National Exhibition and Convention Center (Hongqiao)
Organizer: Shanghai Hexiang Exhibition Co., Ltd.
To
Exhibitor consultation:
Mr. Zhu
Telephone: +86 21 3323 1456
Mailbox: sales@comfortecochina.cn
To
market collaboration:
Ms. Wang
Telephone: +86 21 3323 1379
Mailbox: marcom@comfortecochina.cn
