Camping, fishing, and the love of the outdoors are synonymous with our ideal lifestyle, but one important ingredient was missing on any extended trip away from home... keep fresh and cooling everywhere at any time.

The founders, Kim and his friends, who are outdoor enthusiasts, always drives around the world with a lovely golden retriever. During their trip to the Baltic Sea in Europe, a place with many beautiful self-driving routes, he found that the traditional plastic cooler box at that time just limited his good times - the ice cubes took up too much space of the box and once they were on the road for a few days, they must found a place to buy new ice cubes to keep the food fresh. After that, Kim started to pay attention to mobile cooling and exchanged ideas with people he met on the road. Campers, truck drivers, RV users, boat owners, all be enthusiastic to share their stories. "Singing, dancing, and drinking a bottle of chilled beer with friends by a campfire, nothing cooler than that" A camper of them said, "And it would be great if there are cool drinks at any time on our trip."

With that in mind. Alpicool was established. The first product—— portable fridge freezer, was exactly inspired by that.