SHANGHAI, China, March 9th -- Midea is displaying its M-Smart system this week at the Appliance & Electronics World Expo (AWE) in Shanghai. Customers and media from around the world have been coming to Midea’s stand to marvel.
As the Internet of Things becomes a reality, M-Smart products offer smart air, water, and nutrition solutions. Of the 450 products showed at AWE, 92 classify as M-Smart. China’s all-conquering swimming and diving team plus its fencing team came to Midea’s booth as representatives of the brand.
AWE is the most important event in the Chinese household appliance industry, of which Midea is the king. The booth created scenes to show what life will be like at all times of day in the future. All of these scenes were based on consumer needs and how to meet them seamlessly. Twenty-two new M-Smart products were unveiled along with 30 new technological features.
In Kitchen appliances, there is the range of hoods with unprecedentedly efficient absorption and intelligent steam washing technology which can effectively solve the problem of cleaning stubborn kitchen stains.
In bedroom products, there is a fan which can modify its wind speed according to what is happening in the room. It can also be connected to Midea’s residential air conditioners to work together.
In bathroom products, there is a water heater which can play music and whose temperature can be controlled by Bluetooth, Wifi and apps. This product takes singing in the shower to a whole new level.
In laundry, there is also the world’s first front-loading washing machine with a lifting door. The “Beverly”, “The Smart Hybrid” and other smart washing machines under Midea’s LittleSwan brand are firmly at the forefront of the industry. Their ease of use (clothes can be added in the middle of a wash), and aesthetic attractiveness (brand agreements with Disney and other family-friendly brands have been good for image), have been noted by visitors.
After the recent establishment of a joint venture with Japanese robot giant Yaskawa, there are 5 Midea robots serving ice cream on the stand. Science fiction has never seemed so unthreatening. In the appliances industry, Midea is leading the way in both industrial and commercial automation.
It is also the first example of interconnected cross-category intelligent devices in China. Up to now, M-Smart has helped many smart home big players achieve open access; these include Huawei, Tencent, Xiaomi, TCL, LeTV and OnStar etc., allowing consumers to manage their household appliances more efficiently. IBM, Ali cloud, and Amazon also formed a "Band of Brothers" alliance with Midea, so as to establish an ecosystem of household appliances and offer individualized services throughout the entire process, from operation systems to cross-category intelligent usage, to cutting-edge after-sales service.
Midea is now more than just an appliances manufacturer, it is a brand that is changing people’s lives, giving them time for the things that really matter.
